Shortform
targeted
Facebook Ad
Goal: Entice potential customers to follow the company on Facebook
Catalog Product Spread
Goal: Succinctly advertise the company’s 12-day northern Europe cruise itinerary
Video Description
Goal: Tease content featured in the video to inspire customers to watch/spend time on site, thereby giving the company data about their travel preferences
E-NEWSLETTER
Goal: Establish the company as a thought-leader in the minds of its customers
catalog Divider Spread
Goal: Spark interest in the northern European adventures advertised in the subsequent pages of a catalog
Longform
“Then & Now”
Landing page
Goal: Share interesting, destination-focused information with customers that compels them to spend time on site, thereby giving the company data about their travel preferences
Antarctica Letter
Goal: Inspire customers to reserve an Antarctica adventure using an inspirational anecdote from the company’s Chairperson
Customer Service Email
Goal: Introduce customers to their dedicated customer service agent
Magazine Article
Goal: Build relationships with customers by sharing thoughtful, relatable articles in a quarterly magazine
OFFER Email
Goal: Inspire customers to book an adventure by presenting a limited-time offer
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